5 Russian brands of clothing for every day
Over the past couple of years, many small showrooms, brands and instagram with designer clothes began to appear in the capital. And the demand for them is growing: everyone wants to be different, the quality is better than in the mass market and pleasant service. Float into the showroom, have a cup of coffee, chat about fashion, choose a couple of outfits…. and fly out with nice big bags. And this is not a Hollywood TV series about a beautiful life, but quite an accessible Moscow reality. We have compiled a selection of 5 Russian brands that are in no way inferior to Zara.
Russian brands of clothing: Pe for girls
The second brand of designers Julia and Alisa Ruban. Specializes in democratic and casual wear. Natural fabrics, simple cut. You can also find things for a basic wardrobe that will last more than one season and trendy things with a “twist”. There is the main line – “Pe” and the second, more budgetary – “Peshki”, the prices in this second line of Pe for girls do not exceed 10,000 rubles.
A clothing brand inspired by the Russian North, the embodiment of the desire for freedom and the expansion of its own boundaries. Through work with form, color and texture, designers strive to show the beauty of the dissonance inherent in this region: a combination of modernity and history, man and nature, bright color and its absence, sea, snow and air.
The brand makes clothes in the style of everyday chic and pays a lot of attention to handicraft: embroidery, sequins, beads. That is, these are simple everyday things, but with a “designer finish”. Correct cut, aristocratic silhouettes, noble fashionable colors.
Functional fashion brand: multifunctionality and multitasking. Clothes for business women who solve many problems every day. Work and career advancement, personal life, social events, family, friends and much more. Most of the models wrinkle less, do not hinder movement, are easy to maintain and operate, have functional design features, unlike ordinary clothes.
Each collection is a story about a muse, about a heroine of our time, about a girl woven from contradictions.
“Our heroine is a modern active girl with many hobbies and interests. She always strives to look great, but will never be “too dressed”. She is a girl who loves to dress up, appreciates style and is truly passionate about fashion. Notes brand designer Yekaterina Gatilova.